January 6, 2013 6:21 pm
One of the persistently weird things about working in Silicon Valley is that I am constantly passing billboards for items that I not only don’t use (nothing new about that), but I don’t even know what they are. Just not a clue. I don’t think I’m expected to. There are enough people going up and down Route 101 who are versed in the inner workings of computers that the advertisers aren’t even trying to talk to mere end users like me.
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Only after moving away I am able to see again what a strange bubble Silicon Valley is.
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By Desert Tortoise on January 6, 2013 at 6:41 pm
A lot of new billboards in techie-heavy communities aren’t advertisements, they’re the first step in the application process. With all these start-ups doing radically different things, it’s hard to get the talent you want doing the normal resume-circulating stuff. I’ve seen some with codes or links. Google on several occasions used billboards as the first step of a scavenger hunt- if you got to the end you could submit a resume with distinction.
Minus the odd ones that are for start-ups and don’t hang around, the ones that remain are either mobile-based or internet-based. Box, for instance, has a large billboard on the way back SF. While I don’t use their system, I do use GoogleDrive and iCloud, it’s just another product on the marketplace.
Since I have almost no technical and coding experience, I guess on the Android and mobile tech stuff. Moves too fast, and unless you have an unusual combination of technology you’d never need to know.
In honor of my favorite building I pass on 101, I wish there was a gigantic billboard for It’s-it,
Love the It’s It building–which is its own advertisement. Also, I love the Western Exterminator ad, if “ad” is not too weak a name for such a drama in sculpture. It’s just so corny. –AZM
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By uuoccupier on January 8, 2013 at 10:31 pm